ADVERTISING QUOTES

Page 1 | Page 2 |

(Click on * for 8.5 X 11 PDF to print)

"You need to build addiction. Once you get users hooked to a service, price sensitivity changes."
-- Tomi Ahonen

"I think the central metaphor of the movie is this notion of what the advertising industry does. In order to make someone want to buy something, they first have to make them feel bad about who they are in order to sell them that thing which will make them whole again, and happy again."
-- Jennifer Beals

Advertising isn't a science. It's persuasion. And persuasion is an art."
-- Bill Bernbach

"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it."
-- Daniel J. Boorstin

Advertising promotes that divine discontent which makes people strive to improve their economic status."
-- Ralph S. Butler

Being myself animated by feelings of affection toward my fellowmen, I am saddened by the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity, impudence, and resource in certain individuals, it proves to my mind the wide prevalence of that form of mental degradation which is called gullibility."
-- Joseph Conrad

"Asked about the power of advertising in research surveys, most agree that it works, but not on them."
-- Eric Clark

Portraits for illustration purposes - no endorsement implied.

The Emily Fund
Education, Mentorship, Inspiration, Leadership, Youth
- for a Better World
PO Box 430
Roosevelt, NJ 08555-0430
info@EmilyFund.org