Page 1 | Page 2 |
(Click on * for 8.5 X 11 PDF to print)
need to build addiction. Once you get users hooked to a service, price sensitivity
think the central metaphor of the movie is this notion of what the advertising
industry does. In order to make someone want to buy something, they first have
to make them feel bad about who they are in order to sell them that thing which
will make them whole again, and happy again."
isn't a science. It's persuasion. And persuasion is an art."
read advertisements... to discover and enlarge our desires. We are always ready
- even eager - to discover, from the announcement of a new product, what we have
all along wanted without really knowing it."
promotes that divine discontent which makes people strive to improve their economic
myself animated by feelings of affection toward my fellowmen, I am saddened by
the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity,
impudence, and resource in certain individuals, it proves to my mind the wide
prevalence of that form of mental degradation which is called gullibility."
for illustration purposes - no endorsement implied.